Your privacy choices

Privacy Policy

Last updated: [13 September 2025]

1) Who we are
Petfolk (“Petfolk,” “we,” “our,” or “us”) provides pet grooming and related services and operates the website petfolk.in and associated pages, forms, and online channels. This Privacy Policy explains how we collect, use, disclose, and protect personal information, including information collected via Meta (Facebook/Instagram) Instant Forms and our website.

Legal entity: Petfolk India Private Limited, T-Hub, 2.0, Inorbit Mall Rd, Vittal Rao Nagar, Madhapur, Hyderabad, Telangana 500032.  
Contact: support@petfolk.in

2) What we collect
We collect personal information that is provided directly, generated automatically, or received from partners:
- Identity and contact: name, email, phone number, city, and state.
- Service details: pet type/breed/size, grooming needs, preferred location, booking date/time preferences, notes.
- Marketing preferences: consent choices, communication preferences.
- Technical  IP address, device/browser, pages viewed, referring/exit pages, date/time stamps, cookies, pixels, and similar technologies.
- Social/lead sources: information submitted through Meta Instant Forms, Instagram lead forms, Messenger, WhatsApp, or website forms.
- Payment and billing: limited transaction metadata from our payment provider; we do not store full card numbers on Petfolk systems.
- Business contacts: franchise inquiries, partnerships, and vendor details.

Sensitive information: We do not intentionally collect sensitive categories (e.g., health, financial, government IDs) via lead forms. Do not submit such information through our forms.

3) How we collect it
- Directly from forms: website forms, Meta Instant Forms, WhatsApp, Messenger, SMS, phone, or email.
- Automated technologies: cookies, Meta Pixel/Conversions API, analytics tags.
- Third parties and integrators: ads platforms, CRM, email/SMS tools, scheduling/payment providers.

4) Why we use it (purposes)
- Provide services: respond to inquiries, schedule appointments, deliver grooming services, customer support.
- Quotes and follow-ups: provide estimates, confirm bookings, send reminders and updates.
- Marketing and personalization: send offers and updates (with consent where required), retargeting, interest-based advertising, lookalike audiences, frequency capping.
- Measurement and improvement: analytics, conversion tracking, product/service enhancement, troubleshooting.
- Legal and security: prevent fraud/abuse, comply with legal obligations, enforce terms, and maintain records.

5) Lawful bases (where applicable)
- Consent: for direct marketing, certain cookies/trackers, and where required by law.
- Contract/performance: to respond to service requests, provide quotes, and fulfill bookings.
- Legitimate interests: improve services, measure ad performance, secure systems, business analytics (balanced with privacy).
- Legal obligations: tax, accounting, and regulatory requirements.

6) Cookies, pixels, and similar tech
We use cookies, pixels, tags, SDKs, and Conversions API to:
- Understand site usage and measure conversions.
- Personalize content and ads on and off our site.
- Build and refine audiences and limit ad frequency.

Controls:
- Browser settings and cookie banners (where shown) to manage non-essential cookies.
- Platform controls: Meta Ad Preferences and account-level ad settings.
- Email/SMS opt-outs via unsubscribe links or replies.
Note: Disabling cookies may affect site functionality.

7) Sharing and disclosures
We share personal information as needed for the purposes above, with:
- Service providers/processors: hosting, CRM, email/SMS, form tools, scheduling, analytics, payment processing, and customer support platforms (e.g., Shopify, Google Analytics, Meta, WhatsApp Business providers, SMS/email platforms). Exact providers may change over time.
- Advertising/measurement partners: Meta (Facebook/Instagram) for conversion tracking, retargeting, audience creation, and performance measurement.
- Business operations: professional advisors, auditors, insurers, and legal counsel.
- Legal/security: to comply with law, enforce terms, or protect rights, safety, and property.
- Business transfers: in a merger, acquisition, financing, or sale of assets, subject to appropriate safeguards.

We do not sell personal information in exchange for money. Some laws consider targeted advertising or sharing with ad partners as a “sale” or “share”; where applicable, opt-out options are provided.

8) Retention
We retain personal information only as long as necessary for the purposes described, including providing services, complying with legal obligations, resolving disputes, and enforcing agreements. Typical retention:
- Leads and inquiries: 24 months from last interaction unless a longer period is required or permitted.
- Customer and booking records: as long as the account/relationship remains active and for required legal periods thereafter.
- Marketing  until consent is withdrawn or data is otherwise deleted/expired.

9) Your choices and rights
Depending on location, rights may include:
- Access, correction, update: request a copy or correction of personal information.
- Deletion: request deletion subject to legal exceptions.
- Objection/Restriction: object to or restrict certain processing.
- Portability: receive certain data in a portable format.
- Withdraw consent: at any time for processing based on consent (e.g., marketing).
- Marketing choices: unsubscribe from emails/SMS; update preferences.
- Targeted advertising choices: adjust Meta Ad Preferences, browser settings, or use available opt-out mechanisms. If a “Do Not Sell/Share” link is provided on our site, it applies to targeted advertising and certain disclosures considered a “sale/share” under applicable law.

To exercise rights, contact: support@petfolk.in - To help protect privacy, we may verify identity before completing requests.

10) Children’s privacy
Our services are intended for adults. We do not knowingly collect personal information from children under the age required by applicable law. If a parent/guardian believes a child has provided information, contact us to request deletion.

11) International data transfers
Where data is transferred internationally, we use appropriate safeguards (e.g., standard contractual clauses, service provider agreements, or equivalent mechanisms) as required by law.

12) Meta Instant Forms disclosures
When submitting a Meta Instant Form:
- The information is provided to Petfolk to contact about services, quotes, bookings, and offers.
- Data may be matched with our website and ads data to measure performance and personalize ads.
- Submission is voluntary; decline if consent is not provided or if local law requires consent that is not granted.
- Manage preferences anytime via unsubscribe links, by replying STOP for SMS where available, or by contacting [privacy@petfolk.in].

13) Security
We implement technical and organizational measures appropriate to the risk, including encryption in transit, access controls, and regular reviews. No method is 100% secure; please use caution when transmitting information online.

14) Third-party sites and platforms
Our site and forms may link to third-party websites or platforms (e.g., Meta, WhatsApp, payment providers). Their privacy practices are governed by their own policies.

15) Updates to this Policy
We may update this Privacy Policy from time to time. Changes are effective when posted with the “Last updated” date above. Material changes will be notified through our site or direct notice where required.

16) How to contact us
- Email: support@petfolk.in
- Address: Petfolk India Private Limited, T-Hub, 2.0, Inorbit Mall Rd, Vittal Rao Nagar, Madhapur, Hyderabad, Telangana 500032
- Preferred subject line: “Privacy Request – Petfolk”